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Home • Fragrance • Women's • Elizabeth Arden

Elizabeth Arden

Perfume from Elizabeth Arden

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Elizabeth Arden was a trained therapist and travelled widely to learn the beauty and facial massage techniques used in the European beauty salons. She returned with a collection of rouges and tinted powders she had created and in an era when it was only acceptable for stage performers to wear makeup, Arden introduced modern eye makeup to North America and the concept of the "makeover" in her salons. This was the beginning of an expanding and prestigious beauty brand that always recognised the changing needs of the American woman, created a lipstick called Montezuma Red, for the women in the armed forces that would match the red on their uniforms.

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