Grooming Cream For Hold & Shine

American Crew Grooming Cream has been formulated to help soften curly or wavy hair. Because of it’s ingredients and the strength it holds, this product can also be used to help create straighter, sleeker looks. A main ingredient to Grooming Cream is Aloe Vera Gel. This is used to stabilise the gel but the other main feature is that it acts as an emollient, helping to soften the hair.

Aloe Vera is a plant, resembling a cactus, native to Africa, but nowadays, this can be found growing in the West Indies and the American Southwest. Lanolin is another ingredient to act as an emollient. By retaining moisture within the hair shafts will help to stop the hair from drying out. Beeswax is also used as an ingredient to lock in moisture. This allows the hair to stay and remain hydrated. Moisture is an important factor for hair as it is necessary to absorb and retain moisture so that hair does not become permanently dry or brittle.